I'm a product designer who moves between scale and restraint — from grocery e-commerce serving millions of weekly shoppers to the deliberate quiet of a DeBeers boutique experience. That range is the point: every system, whatever its size, earns trust through the same discipline of clarity, hierarchy, and care. Right now I'm applying that thinking to generative AI — designing how brands plan, brief, and monitor media campaigns through an interface that has to feel as considered as the decisions it's helping people make.

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